Renowned advertising legend Piyush Pandey, the creative force behind some of India's most iconic campaigns for brands like Fevicol, Cadbury, and Asian Paints, passed away at the age of 70. According to reports, Pandey had been battling an infection and breathed his last on Friday (October 24). His funeral will be held at 11 am in Mumbai.

Tributes have been pouring in from across the entertainment and advertising industries, with celebrities, colleagues, and admirers remembering him for his unmatched creativity, warmth, and influence on generations of storytellers.

Bollywood filmmaker Hansal Mehta took to his official X account to mourn Pandey's loss. Referring to his iconic ad for Fevicol, Mehta wrote, "Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey."

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