Advertising industry legend Piyush Pandey passed away in the early hours of Friday, his family said, at 70.

Pandey, who was the brain behind several iconic ad campaigns, breathed his last at 5.50am on Friday at a private hospital in Mumbai, said his sister and actress Ila Arun. He was undergoing treatment for respiratory complications. His last rites will be performed at the Shivaji Park crematorium at 10.30am on Saturday, Ila Arun added.

He was awarded the Padma Shri – the country's fourth highest civilian honour – in 2016.

Pandey was featured in our MAN OF THE WEEK section in the issue dated July 7, 2002. Here is the original version of the article from our archives.

He spun the golden magic at the Oscar of the ad world Piyush Pandey must be twirling his trademark salt-and-pepper m

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