As Orkla India heads for public listing, the MTR and Eastern Condiments-owner is leaning on a simple but sharp strategy: deepen penetration where it’s strongest, rather than chase a pan-India footprint.

“We believe in going deep, not wide,” said Sanjay Sharma, MD, CEO, Orkla India, told businessline . “Even within Karnataka, our per capita sales have grown from ₹16 in 2007 to ₹110 in 2025, yet that’s just 1 per cent of the packaged food market. The headroom for growth is enormous.”

According to its red herring prospectus, 70 per cent of Orkla India’s revenue came from South India in FY25. The region also houses eight of its nine owned manufacturing units, and 15 of its 18 Indian contract manufacturing facilities, underlining its southern supply-chain bias.

The company operates across

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