New Delhi: Indian adhesives brand Fevicol has come out with a cheeky advertisement based on the Louvre jewellery heist that has become quite a hit on social media.

Paris’ Le Louvre was the victim of a seven-minute heist in which robbers stole jewels worth 88 million euros, making it one of the quickest robberies in history.

The ad features an image of a pair of earrings and a necklace, dripping with emeralds, belonging to Empress Marie Louise, who was Napoleon’s second wife and the niece of Marie Antoinette, the Austrian queen consort of King Louis XVI of France. The image is wittily subtitled ‘The mission is impossible’, possibly suggesting the heist would have not have happened had the Louvre used Fevicol. Show Full Article

The brand even throws in a reference to hit Hindi heist fil

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