Tom Brady has expanded his business portfolio by moving his TB12 and Brady apparel businesses. The transition marks a collaboration with a company known for minimalist training gear and aggressive sponsorship moves.

Brady commented, “Let’s goooooo,” on an Instagram post by NOBULL with Brady and the NHL.

The public announcement reflects Brady’s partnership with sportswear brand NOBULL in collaboration with the NHL. Instead of using a passive license, Tom Brady adopted an investor strategy.

To expand TB12 supplements and clothing beyond standalone retail, he merged his brands with NOBULL’s distribution and product platform. The tactic broadens Brady’s customer base and gives NOBULL more product depth.

“Hockey players and NOBULL share the same DNA, so this partnership was a natural fit.

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