Naming rights have rescued major California businesses before. Now the chief of the often-belittled California High Speed Rail Authority (HSR) thinks they might be at least part of the answer to keeping the half-built bullet train system going long enough to actually carry passengers. Call this Part 2 of HSR’s survival strategy. Just make sure many of the fees are collected in advance and that they’re enough to make a difference.

Frequently called a boondoggle, the train has already secured Part 1 of its fiscal survival plan, an absolute must after President Trump cancelled $4 billion in federal grant money for the poorly planned but partly-built project.

That happened when Gov. Gavin Newsom this fall signed a new law called SB 840, giving the train project one-fourth of the state’s take

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