When Piyush Pandey passed away in Mumbai on Friday at the age of 70, India didn’t just lose a legendary adman, it lost the man who gave the country its most beloved jingles, lines, and laughter.

From Fevicol’s cheeky “Jor laga ke haisha" to Asian Paints’ sentimental “Har ghar kuch kehta hai", Pandey’s words weren’t just selling products, they were shaping the nation’s emotions. But among his countless campaigns, one stood apart. One that danced, smiled, and stayed.

It began with a girl on a cricket field.

She’s in a blue printed dress, a bar of chocolate in hand. Her favourite batsman hits a winning shot and she bursts onto the field, twirling past security guards with unfiltered joy. The crowd erupts. The music swells. And a simple line appears, “Asli swaad zindagi ka."

That 1994 Cadb

See Full Page