In a significant loss to the world of advertising, the revered creative figure, Piyush Pandey, passed away on Friday at age 70, leaving the industry and admirers in mourning. Filmmaker Shoojit Sircar, reflecting on the news, expressed his disbelief and sorrow over the demise of a man often called the architect of Indian advertising.

Sircar, who collaborated closely with Pandey on numerous projects, fondly recalled their enduring 25-year relationship. Among their notable collaborations were key projects like 'Khushboo Gujarat Ki', which involved Amitabh Bachchan and was launched when Narendra Modi was the Chief Minister of Gujarat. Sircar described Pandey as a joyful individual, always seen with a smile and a hearty laugh at his own jokes.

Piyush Pandey's legacy in the advertising realm i

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