Mumbai: Bollywood superstar Shah Rukh Khan has paid a heartfelt tribute to advertising king Piyush Pandey who passed away on October 24.

Taking to his X, formerly Twitter, account, Shah Rukh Khan wrote, "Working and being around Piyush Pandey always felt effortless and fun." It was an honour being part of the pure magic he created. He carried his genius so lightly and revolutionised the ad industry in India. Rest in peace, my friend. Will miss you lots."

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Earlier in the day, Bollywood actor Gajraj Rao too offered condolences to the legend. Taking to his social media account, he remembered Piyush Pandey as the “Sam Manekshaw of Indian Advertising”. Rao, praising his unmatched understanding of Indian society, his ability to connect with both newcomers and

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