Nike announced it has launched Project Amplify, calling it the world’s first battery-powered footwear for walking and running.
The footwear is designed to help runners and walkers move “a little bit” faster and farther with less effort, the company said. Nike says the system augments lower-leg and ankle movement, “providing an unparalleled boost to anyone who wants to move.”
Nike compared Project Amplify to electric bikes, which have surged in popularity in recent years. The first-generation system includes a lightweight motor, drive belt and rechargeable cuff battery that integrates with carbon fiber–plated running shoes.
The goal, according to Nike, is to make slower running, jogging and walking “easier and more fun,” focusing on athletes who run between a 10- and 12-minute mile pace.

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