In what looks like a funny fake commercial from SNL, IKEA announced a bed for smartphones. The bed appears to be real and was made in conjunction with the company's "phone sleep collection." The bed is currently only available in the United Arab Emirates and is free with a purchase of 750 UAE dirhams, which is equivalent to about 200 US dollars. The app-driven bed is meant to encourage better sleep by discouraging phone use. After seven nights of uninterrupted sleep for seven hours each, the user will earn a voucher for roughly five dollars, but the real reward is the sleep itself.
According to Macrumors,
Every phone bed comes with built-in NFC tech, making sleep effortlessly rewarding. Here's how it works:
Download the IKEA UAE app.
(For iOS users) When prompted, allow Motion & Fitnes

Boing Boing
Everett Herald Sports
MLB
New York Magazine Intelligencer
12 News Sports
Bored Panda
AlterNet
Raw Story
TheFashionCentral
TMZ