Mumbai, Oct 24 (PTI) Pidilite, the makers of the glue brand Fevicol, condoled the death of Piyush Pandey calling the adman as more than a creative partner, who made India smile.

Pandey, who breathed his last this morning, was a cultural architect and the creative force behind some of India's most iconic campaigns, including Fevicol, Pidilite Industries' managing director Sudhanshu Vats said in a statement.

"Through unmatched wit, warmth, and insight, Piyush made India smile, and made Pidilite proud. His campaigns became part of the nation's collective memory, and his words brought our brands to life in ways few could imagine," Vats said.

Over the decades, Pandey's iconic line 'Fevicol ka Mazboot Jod hai, Tootega Nahi' has helped the brand and also captured people's imagination in such a

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