It's been a rollercoaster few years for Six Flags. Can Travis Kelce help?

It's been a rollercoaster few years for Six Flags. Can Travis Kelce help?

Rachel Treisman

October 24, 2025 / 11:41 am

Travis Kelce, the Kansas City Chiefs tight end and fiance of Taylor Swift, sparked jokes and hopes this week when he announced his investment in the embattled amusement park company Six Flags Entertainment.

The football star, alongside two corporate executives, teamed up with JANA Partners to purchase a combined stake of about 9% of Six Flags' shares, making them one of its largest shareholders, according to Tuesday's news release .

JANA Partners is an activist investment firm, meaning it buys a substantial stake in a company's equity in order to push for changes — both operational and managerial — it believes will benefit that company.

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