At press time, Taylor Swift is ruling the Billboard Hot 100 with her 13th No. 1 hit — and it’s all thanks to “The Fate of Ophelia,” the lead single from new album The Life of a Showgirl.

Though the sparkling, smitten love song wasn’t released at any point before the LP dropped, “Ophelia” definitely got the lead single treatment, with the pop star pairing it with a big-budget music video and a TikTok trend-bait dance campaign. It follows the strategy of Swift’s past singles throughout the back half of her catalog, for which she’s been opting to release an album’s tracks all at once while still pushing one as the lead — such as “Fortnight” on The Tortured Poets Department and “Anti-Hero” on Midnights, both of which topped the charts and earned Grammy nods in the major song categories.

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