The Velvet Sundown is an AI-generated rock four-piece that captured worldwide attention in June after word of the surreptitiously computer-made music spread online. The music is a mix of classic rock, folk and psychedelic Americana. The album’s surrealist artwork evokes Salvador Dali during a stint in the high desert of the American Southwest. The band came replete with an AI-generated press photo and a halfway believable bio.

News of The Velvet Sundown’s AI origins spread like wildfire, and U.S. on-demand streams quickly jumped to approximately 140,000 per week, according to Luminate. The dramatic rise revealed strong curiosity about a band with a fully formed concept but no human creativity. Interest reached a fever pitch the following week when weekly on-demand streams jumped to 760,00

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