With emotions running high over Canada’s trade standoff with the US, Ontario Premier Doug Ford’s attempt to take his anti-tariff message directly to Americans appears to have backfired.

The $75-million ad campaign that used clips from former US president Ronald Reagan speaking out against tariffs, prompted President Donald Trump to end trade talks with Canada late Thursday.

Ford capitulated quickly after speaking with Prime Minister Mark Carney and announced that Ontario will pause the US advertising campaign on Monday so negotiations can resume.

Reagan’s remarks were taken from a 1987 radio address on free and fair trade, warning that tariffs “hurt every American.”

Ford said in a statement on X, his intention was to start a conversation about the kind of economy A

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