Chhath Puja is a festival that observes faith, purity, and gratitude — where each ritual, from the morning arghya to the evening prayers, involves water. To mark the occasion, Crompton Greaves Consumer Electricals Ltd, a consumer electrical brand, has launched an AI-powered film aligned with its brand message, “Jahan Crompton, Wahan Bharosa”.

The film celebrates how Crompton Pumps have supported generations of families, ensuring uninterrupted water for ritual baths, preparing festive delicacies like thekua, kheer, and kadua-bhaath, and offering prayers to the rising and setting sun. By blending tradition with innovation, the film connects the emotional significance of Chhath Puja with Crompton’s promise of reliability, trust, and enduring performance.

Tanmay Prusty, Chief Marketing Offic

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