Piyush Pandey, the Union Minister and India’s advertising legend, breathed his last on Friday, October 24, at the age of 70. Amul, the dairy giant, paid heartfelt tribute to the most celebrated advertising figures of the industry. Known for his monumental contribution to the world of advertising and communications, several brands paid tribute to the icon whose work redefined storytelling across brands and politics alike.

Piyush Pandey's advertisement campaigns shaped India’s creative culture for a significant period of time — from Vodafone’s endearing pug and Fevicol’s unforgettable humour to Cadbury’s Kuch Khaas Hai. Amul in a post on Instagram stated, “Amul Topical: Tribute to one of India’s advertising legends!” Also Read | Shashi Tharoor shares monochrome college photo with Piy

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