Parenting isn’t something we should expect to “just know how to do.” It’s a skill—one that requires practice, patience and the humility to get things wrong.

That’s the message clinical psychologist and Good Inside founder Dr. Becky Kennedy (@drbeckyatgoodinside) is plastering on billboards and taxis across the nation to challenge the long-held idea of “maternal instinct.”

“If you break down what instinct really is, [it’s] everything you've learned until that point,” Dr. Becky told Newsweek . “What really feels ‘natural’ in parenting is how we were parented.”

The mom of three, who is also best-selling author of Good Inside: A Practical Guide to Becoming the Parent You Want to be , believes that in today’s generation of parenting, there is a gap between something that feels natural,

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