Apple has triggered panic throughout the tech world after announcing it would have to turn off its App Tracking Transparency (ATT) feature in Europe because of what it describes as "intense lobbying efforts." The firm claims that this would damage users' privacy and profit advertisers more.

Apple's App Tracking Transparency

App Tracking Transparency (ATT) was among Apple's most important privacy features. It was released four years ago, according to DPA International . Users were given the choice of whether apps can track their activity on other apps and websites for ad or data-sharing purposes.

This action was a breakthrough for online privacy, significantly cutting cross-app tracking. Research evidenced a 54.7% dip in tracking rates across the U.S. upon ATT's introduction. But not

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