A day after the news of Piyush Pandey’s passing sent waves of grief through India’s advertising and creative circles, Ogilvy, the agency he called home for over four decades, released a heartfelt tribute titled “The most difficult ad of our lives.” The full page ad on The Times of India’s front page celebrates the life and legacy of the man who defined Indian advertising, capturing his spirit with honesty and emotion.

Ogilvy’s tribute, written in the agency’s signature tone of heartfelt humanity and quiet humor, honors Pandey not merely for his professional achievements, but through things that truly mattered to him: “Ideas. Laughter. Songs. Writing. Family. Team. Moustache. Hindi. People. Ogilvy.”

“How do you talk about Piyush Pandey in one page?” the tribute begins. "It's like trying t

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