Malayalam Audiences Value Quality Over Star Power, Says Varun Gupta, Max Marketing Founder

xVarun Gupta’s Max Marketing is now set to present Dashavatar, one of the highest-grossing Marathi films of 2025 in Malayalam, to release on 21st November. It’s first ever in cinema history that a marathi film is releasing in Malayalam.

Directed by Subodh Khanolkar and produced by Sujay Hande of Ocean Films, Dashavatar starring veteran actor Dilip Prabhavalkar, released on September 12 and became a massive blockbuster. The film not only captivated Marathi-speaking audiences but also drew large numbers from non-Marathi viewers — a rare feat in regional cinema.

Speaking about the decision to bring the film to Malayalam audiences, Varun Gupta shared,

“I’ve had the good fortune of working across vari

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