In a market where the smartphone race often feels like a treadmill of incremental upgrades and borrowed design philosophies, Indkal’s latest move is, by all definitions, audacious. The company, best known for manufacturing televisions and appliances under global brands like Acer, is now stepping into the most cut-throat product category on the planet with a brand of its own. It’s called Wobble, and its CEO, Anand Dubey, believes it represents something far deeper than a name or a logo.

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“We’ve been working towards this for nearly two years,” Dubey tells Digit in an exclusive chat, leaning into the idea as if he’s waited long enough to finally say it aloud. “Smartphones are the toughest consumer product category globally. To compete here, you

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