The North East owner of global baby brand Tommee Tippee tumbled into the red last year as it was hit by changing consumer habits and a global decline in trading.

The holding company for Mayborn Group, based at Balliol Business Park in Newcastle, oversees the design, manufacture and distribution of baby feeding, hygiene, sleep time and accessory brands including Tommee Tippee feeding bottles, the Gro brand for sleep products and Baby Buddha within breastfeeding. The firm, which also has bases in the US, Australia, France and Hong Kong, has published accounts covering 2024 in which revenues dropped 14.7% to £155.4m, while last year’s operating profit of £15.5m slumped to a loss of £73.6m.

Staff numbers fell from an average of 947 employees to 888. Meanwhile, a note within the accounts high

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