American consumers are adding sneakers and boots to their holiday lists.

U.S. consumers will prioritize holiday gifting this year, even if that raises credit card debt, and there are indications that shoe buying will be on the agenda.

According to new research from The Consumer Collective, low- and middle-income households plan to spend this holiday season, despite inflation pressures. The consumer-focused advisory firm surveyed 1,000 U.S. adults in households that earn up to $75,000.

“While we did see more than a handful of respondents express concern about being able to afford gifts, or saying they would not buy any gifts this year due to their financial circumstances, most said they plan to shop — but they will strongly prioritize sale items, affordability and convenience,” The

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