Luke Evans BDXY Clothing Line, Nobu Pop

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In an era where celebrity brands often begin and end by slapping a bold-faced name on marketing materials, Luke Evans is determined to do things differently. The Welsh actor, known for “Beauty and the Beast” and “The Alienist,” has built his apparel brand BDXY from the ground up with his partner, architect Fran Tomas — not as a vanity project, but as a hands-on business centered on sustainable production and timeless design.

“A lot of people with a following put their name to a product, but sometimes they don’t do all the work,” Evans told Variety at the brand’s pop-up holiday event at Nobu Los Cabos last month. “They’re the face of it, but there’