Anushree Bhattacharya

Today, where fifteen seconds is enough to make someone famous or break someone’s opinion, it’s easy to forget the legs that walk miles to uncover real stories. Social media is full of trending reels, catchy sound bites, influencer’s commentary that turn every story into click-worthy content. The quiet work of our local journalists may get unnoticed sometimes, yet, they play a crucial role in credible storytelling in India. They are the most trusted pillar of our democracy that brings out the community voices into the spotlight.

The Changing Media Landscape: Reels, Virality and Their Limits

We are well aware that in just a few years, especially from the lockdown era, the process of content has been changed totally; from making, to editing, distributing, consuming, a

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