The video game industry is hellbent on harnessing the power of generative AI to boost productivity and dream up virtual worlds — while also cutting costs, of course.

According to a recent Google Cloud survey, 87 percent of video game developers said they are using AI to automate and streamline tasks, a notable figure considering the industry has seen massive layoffs as costs rise and demand weakens following major COVID-era growth.

However, as staffers at major video game developer Electronic Arts — which is behind some of the biggest franchises in the industry, from “The Sims” to “Battlefield” — told Business Insider, their employer’s attempts to shoehorn AI into everyday tasks are seriously backfiring.

Some staffers told the outlet that the AI tools they’re encouraged to use produce f

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