The truth is: the best beauty products change continually—and frequently. What we loved last year is replaced by some new arrival , that classic you forgot about, or that thing that’s majorly popular on the other side of the world. The speed at which we are discovering beauty is swift; and don’t we know it! Vogue ’s beauty team—between here and London—tests a lot of products each week.

Vogue ’s Favorite Beauty Products of 2025

Featured in this article

The Korean Serum Beauty of Joseon Glow Serum: Propolis + Niacinamide Jump to review $17

AMAZON

The Hair Growth Supplement OMI WellBeauty Hair Growth Peptides Gummies Jump to review $79

AMAZON

The Hair Serum Vegamour Gro Hair Serum Jump to review $64

VEGAMOUR

With 2025 soon coming to an end, we’re reflecting

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