The U.S. rental market is undergoing a significant shift in favor of tenants, as rent price growth slows to its weakest pace in years.

According to The Wall Street Journal, this trend is expected to continue through 2026, giving renters more bargaining power after years of steady rent hikes.

A surge in housing supply has created an excess of rental inventory, with many units remaining on the market longer than expected.

To fill vacancies, landlords are offering attractive incentives such as one or more months of free rent, waived fees, and free parking; perks that were far less common during the rental boom of previous years.

Another key factor driving this shift is the elevated unemployment rate among young adults aged 20 to 24.

With many in this age group struggling to secure stable

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