British Columbia Premier David Eby said Monday his province will go ahead with an American ad campaign targeting U.S. President Donald Trump’s “unfair and absurd” lumber tariffs , despite Trump blowing up trade talks with Canada over Ontario’s anti-tariff ad.

“It is absolutely essential that we talk to Americans about the implications of tariffs, about the fact that trade policy in the United States right now is governed not by logic, not by economics, not by relationship, but by something else entirely,” Eby told reporters in Victoria, B.C.

“We are going to exercise all of our ability to get the word out, including advertising. We reserve the right to do that.”

Eby announced last Thursday that B.C. will roll out digital ads in the U.S. next month “to explain who wins and who loses”

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