ROCHESTER, N.Y. (WROC) — A few bright RIT students are on their way to win thousands of dollars as finalists in a North American sustainable packaging design challenge. Their project is all about pets.

For this year's Paperboard Packaging Design Challenge, students were asked to create a line for an original pet care company called PPA Pets. For their work, they could win over $10,000 for the team and another $10,000 for the school.

"After, what was initially a class assignment, it's so cool to see that continue beyond it and move into something that is in existence in the larger packaging design industry now," said Dante Verna, an industrial design student at RIT.

They came up with a design for a dog DNA testing service and a dental chew and toothpaste kit.

"Learning more about how th

See Full Page