‘BROCODE’ row: Delhi HC bars film studio from using beverage company’s mark

The Delhi High Court has restrained a film studio from using ‘BRO CODE’, the registered alcoholic beverage trademark, as the title for its upcoming movie or promotions.

Justice Tejas Karia observed if the film production company was not restrained from using the trademark of the company, Indospirit Beverages, it would “likely cause harm to the plaintiff’s reputation, consequently leading to the erosion of consumer trust and goodwill that the Plaintiff has amassed over the years.”

“A prima facie case is made by the Plaintiff that the Plaintiff’s Mark has been used in an identical manner in the title of the Defendant’s film without any authorization from the Plaintiff, which amounts to infringement and is also likely to create confusion in the minds of the consumers of the Plaintiff’s pr