Paytm, SBI Cards Seen To Benefit As UPI-Linked RuPay Credit Cards Gain Traction

UPI-focused players such as Paytm and card issuers like SBI Cards stand to benefit from RuPay's growing adoption. (Photo source: NDTV Profit) Show Quick Read Summary is AI Generated. Newsroom Reviewed

Paytm and SBI Cards and Payments Services Ltd. are set to benefit from the rising use of RuPay credit cards linked to the UPI platform, according to multinational equity research and brokerage firm Bernstein.

RuPay credit cards were allowed to join the UPI network in late 2022, both developed by the National Payments Corporation of India. As per Bernstein estimates, RuPay credit cards on UPI now account for around 40% of transaction volumes and nearly 8% of value.

UPI-focused players such as Paytm stand to benefit as credit transactions increasingly migrate to UPI rails. This shift co