Four hours of "Morning Joe" just isn't enough for Joe Scarborough. The MSNBC host tells Axios he's launching an early-afternoon newsletter, "The Tea, Spilled by Morning Joe," for viewers who crave a lunchtime hit. • "Your newsletter in the morning really drives the day," Scarborough told me. "We thought by noon, it'd be time for another one."

Why it matters: Scarborough and Mika Brzezinski, whose show has been shaping and driving elite opinion for nearly 20 years, have expansive plans for their "Morning Joe" franchise. In addition to "The Tea," debuting today, they'll host virtual town halls where fans can quiz the cast.

"I just wanted to build out the community ... so we're not just a 6-to-10am [ET] show that will then have viral clips living throughout the rest of the day," Scarborou

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