After three decades leading Haworth Marketing + Media, longtime chair and owner Gary Tobey is stepping down from the agency he transformed into one of retail marketing’s most influential independents.

Haworth CEO Andrea Luhtanen, who has spent nearly 30 years with the company, will succeed Tobey and add chairman to her title.

Based in Minneapolis, Haworth was founded in 1970 and became known for its decades-long relationship with Target. WPP’s GroupM acquired a 49% stake in Haworth in 2014, and the retailer moved its media account to the holding company shortly after.

Luhtanen joined the company in the mid-1990s, holding roles including vp of marketing services, evp and general manager, and president before becoming CEO in 2023. She helped lead Haworth’s transition to an employee-ow

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