AI has already come for basic tasks like writing copy and creating images. Now, it’s promising to change how you shop.

In recent weeks, OpenAI’s popular ChatGPT has added a feature that allows consumers to buy products directly through integrations with Shopify and Etsy. And soon, you’ll also be able to shop Walmart products via ChatGPT . Perplexity and Microsoft are also experimenting with agentic commerce within their AI tools. And of course, Amazon is also increasingly introducing shoppers to more AI tools that help people find products.

In this week’s episode of Adspeak, ADWEEK’s Ryan Joe and Lauren Johnson discuss how agentic AI will factor into this year’s holiday shopping and how marketers are preparing for the era of ChatGPT-driven commerce.

For now, agentic commerce is stil

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