New Delhi: While much of the world is cutting back on alcohol, India is doing the opposite. The country is projected to consume an additional 357 million litres between 2024 and 2029 — the biggest increase anywhere in the world, according to a new report by London-based market analytics firm Euromonitor International.

The report, titled ‘World Market for Alcoholic Drinks 2025’, notes that the glass is half-empty for the global booze market, with overall growth stagnating. The only high points are countries such as India, Brazil, Mexico, and South Africa.

“With discretionary incomes still under sustained and severe pressures across most key western markets – and beyond them – growth opportunities increasingly skew towards emerging markets like India,” Euromonitor said in a release. Show

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