As Adobe builds AI assistants into each of its applications, the company is also building an AI agent on its Firefly platform to act as a centralized creative director for social media campaigns. Project Moonlight’s chatbot integrates with Adobe’s creative software apps and pulls from your existing social media channels to brainstorm and edit content that’s consistent with your personal style and voice.

As seen in the above sample image, users describe their vision to the bot in text, and the AI assistant processes those ideas through Adobe’s other AI-enabled editing tools to create personalized images, videos, and social posts. Adobe says of the new AI agent:

Project Moonlight is your personal orchestration assistant capable of coordinating across multiple Adobe apps and beyond. While e

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