By Stephen Battaglio, Los Angeles Times

MSNBC has set a date for its new name.

Starting Nov. 15, the progressive-leaning cable news channel will be called MS NOW — an acronym for My Source, News, Opinion and World. The famous NBC peacock will no longer be part of the channel’s logo.

Viewers started seeing spots promoting the new moniker on Monday, with the tagline “Same mission, New name.” A larger marketing push will happen in the coming weeks according to a memo from MSNBC President Rebecca Kutler that was obtained by The Times.

The rebranding coincides with parent company Comcast’s spinoff of its NBCUniversal cable channels into Versant, a new company. CNBC, USA Network, Golf Channel, Oxygen, SyFy and E! are also part of the entity.

Comcast is unloading the channels because it be

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