Wizz Air has joined the increasingly long line of budget carriers that are looking to appeal to a wider customer base by rolling out certain premium options. In the case of the purple-liveried Hungarian ultra-low-cost giant, upcoming tests will see certain middle seats blocked on some flights to gauge demand from business travelers, as well as operational viability. The move marks an interesting step for Wizz Air .

Having initially built its operating model on a backbone of leisure and visiting friends and relatives ( VFR ) traffic, the growth of the ULCC's fleet and network has allowed it to expand its customer base. With this latest initiative, it is specifically targeting 'low-cost' business travelers who want that bit of extra space to work on a flight but, due to owning a sma

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