Giuseppe is betting that Uruguay’s Punta del Este—long a secluded playground for A-listers from Shakira and —is ready for an upgrade. The hospitality magnate has launched U.S. sales for Cipriani Punta del Este Resort, Residences & Casino, a $600 million oceanfront development representing the largest investment in the city’s history. Robb Report has the exclusive on the launch, providing American buyers first access to one of ’s most ambitious luxury residential projects.

Designed by the late Uruguayan-born architect Rafael Viñoly, the spread will include three towers along the coast, including South America’s second-tallest. Phase one, set for completion in late 2025, will introduce a Monte Carlo–style casino, upscale dining and entertainment venues, a 27,000-square-foot event space, a

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