Threads, Instagram’s stab at TikTok, introduced a new feature today with the curious name of ghost posts. No, it’s not that thing people do to each other on dating apps, although the choice of name certainly does evoke that.

It’s a new setting you can enable for your posts. Once enabled, you can only see the post’s likes and replies, not anyone else, and replies to your ghost posts go straight to your direct messages. After 24 hours, the ghost posts are archived.

Will it lead to confusion? Will people use it that much? And why is it grayed out?

how ghost posting works

“You can share unfiltered thoughts and fresh takes without the pressure of permanence or polish,” reads Meta’s announcement post. I’m fairly sure people are firing off loads of Threads messages every day, with polish bein

See Full Page