Philanthropy is at a turning point. Nonprofits face rising costs, declining donor participation and shrinking federal support. Yet those who do give are contributing more than ever.

Affluent donors often concentrate their support on a smaller number of organizations, with many making multi-year commitments, according to the 2025 Bank of America Study of Philanthropy conducted in partnership with the Indiana University Lilly Family School of Philanthropy.

“The role of donors is evolving – and so are the ways they think about and practice their giving. Today’s giving, especially by affluent donors, often goes beyond one-off, occasional gifts, as valuable as those are. It’s also about creating lasting impact at a time when nonprofits need both seasonal generosity and meaningful, long-term

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