Adobe is bringing more AI into its powerful suite of applications. At its annual MAX creativity conference, Adobe unveiled a range of updates powered by artificial intelligence. The company is integrating its own Firefly generative AI with top models from industry rivals. The announcements, consisting of Photoshop, Premiere Pro, and the Firefly platform, focus on new agentic AI assistants and a major upgrade to its core imaging model.

The most crucial announcement is the introduction of AI Assistants across flagship applications like Photoshop, Adobe Express, and Firefly. These conversational agents, powered by agentic AI, allow users to bypass complex menus by simply describing the edits they want in natural language. No more tinkering with menus and adjustment bars.

For instance, a u

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