Apple has crossed $4 trillion in market value for the first time, becoming the third Big Tech firm to reach the milestone, supported by strong demand for its latest iPhone models.

The company’s shares briefly rose 0.2% to a record $269.87 in early US trading on Tuesday.

The stock has climbed around 13% since the launch of the iPhone 17 series and the iPhone Air on September 9, marking a turnaround after a weak start to the year, reported news agency Reuters.

Analysts quoted in the report said renewed consumer interest in Apple’s flagship devices has helped offset concerns about competition in China and uncertainties linked to US tariffs on Asian manufacturing hubs.

Sales data from research firm Counterpoint indicated that early iPhone 17 shipments outpaced the previous year’s lineup by

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