(Reuters) -OpenAI will offer its ChatGPT Go subscription free to users in India for one year starting November 4, the Microsoft- backed startup said on Tuesday, as it seeks to boost adoption in its second-largest market.

The plan, which was first launched in India in August, is OpenAI’s most affordable offering and is currently priced at 399 rupees ($4.54) per month.

The move comes amid sweeping new rules proposed by the Indian government earlier this month to regulate artificial intelligence, proposing that AI and social media firms clearly label AI-generated content to tackle the spread of deepfake and misinformation.

India is OpenAI’s second-largest market by user base after the United States and may soon become its biggest, CEO Sam Altman said earlier this year.

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