Fortune is rolling out its new campaign in the West Bengal market with the release of its regional feature film, Bhojan Bahini , premiering on October 28, 2025. The launch is supported by a dynamic TV campaign featuring Sourav Ganguly and Abir Chatterjee , highlighting a vibrant mix of humor, drama, and Bengal’s love for food.

The Bhojan Bahini TVC carries a straightforward yet compelling message: choose quality over compromise, reflecting Fortune’s commitment to delivering premium products to consumers while engaging audiences through culturally resonant storytelling.

The story positions Fortune Mustard Oil and Fortune Soyabean Oil as India’s No.1 Jodi, the perfect pair trusted to bring out the authentic taste of Bengal’s most loved dishes. Featuring Sourav and Abir in never

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