WWE’s latest hire may be shaping the future of professional wrestling as we know it with the integration of AI.

Last week, The Wrestling Observer Newsletter reported that WWE has hired Cyrus Kowsari as the Senior Director of Creative Strategy. Dave Meltzer specified that his job will be focused on integrating AI into storytelling. Reportedly, Paul Levesque (Triple H) introduced him to the creative team.

There have reportedly been two instances where WWE has attempted to integrate AI into stories. The first experiment was abandoned because “it couldn’t understand wrestling storylines.” Then, the platform Writer AI was fed WWE scripts, but it doesn’t seem that AI understands the term “kayfabe.” One of the hilariously bad attempts had the AI script writer pitching Bobby Lashley returning as

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