In huge news for boomers who watch too much Rachel Maddow and the millennials who love them, MSNBC is changing its name to MS NOW. On Monday, the network announced that the rebrand will go into effect on November 15.

Ads touting the change, and the new slogan “Same million. New name,” will start airing this week, per The Hollywood Reporter .

“A big change is coming to this network,” Maddow says in the first spot, “not in the kinds of stories we tell or in our values and or our commitment to the proud and the free and the brave. No, the big change, the only change, is our name. Same mission. New name.”

When the name and logo were first announced back in August, the folks at Morning Joe did their best to sound absolutely psyched about the rebrand.

“This shows we’re independen

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